Fábula is the mystery demo narrative. Fábula helps us stay consistent and aligned.

The core of the fábula is always the true story of who we are and what we do. Then, there’s also an imaginary element — what exactly led us to request this mystery demo (problems we are experiencing & what we are looking to achieve).

Here’s a standard true beginning of the fábula.

Empact Partners is a boutique SaaS growth consultancy. We help world's best SaaS companies with all things GTM, and also build our own ventures.

Now, the imaginary element of the fábula covers the following aspects:

1. Are we requesting the demo on behalf of us or our partner (internal ops vs partner projects)?
2. What problems are we experiencing right now?
3. What are our core JTBD?
4. What are we looking for (software solution, other services)?

Here’s the fábula for this example Pied Piper Mystery Demo project 👀

Empact Partners is a business consultancy. 

We’ve recently expanded operations for one of our cl, a growing data-driven logistics company. As part of our scaling efforts, we’ve hit several roadblocks related to data performance and operational efficiency. Our business model relies heavily on the ability to compress and transfer vast amounts of data between global logistics hubs in real-time, but our current software solution is falling short.

Our objective: We are exploring alternative data compression and transfer tools that can help us address performance bottlenecks and streamline our operations across multiple regions. We have our HQ in Estonia, but our key technical leads are based in {{variable country depending on competitor}} and have critical needs tied to optimizing our data infrastructure across borders.

Our JTBD / pain points:

- Handling data at scale: As we expand globally, the ability to compress and transfer large data sets quickly and securely has become essential for keeping our logistics operations running smoothly.
- Cross-region data transfers: We need a solution that ensures fast and reliable data movement between regions, especially in areas with weaker infrastructure.
- User-friendly integration: The software needs to easily integrate with our current logistics platform, offering a clean and intuitive interface for our tech team.
- Data security: Compliance with regional data security standards is a top priority, and we need assurances that any new solution meets strict encryption and regulatory requirements.

The granular story & questions will be tailored to each vendor (for instance, when dealing with DataFlowPro, we will focus on their security protocols, while with StreamGuard, we’ll highlight our need for reliable cross-border data transfer).